To say that the Switch is off to a good start is a bit of an understatement. Recently topping the Wii U’s entire first year run, they have hit 10 million sales and counting, and now they hope to expand sales even more, with the ideal being every person in a given household buying one.
I dunno, Nintendo. My grandma hardly even games. Now I gotta sell her on a Switch?
Shigeru Miyamoto, producer and creator of a pile of games that is too long to list, said "The marketing strategy going forward is to instill a desire to purchase Nintendo Switch among a wide consumer base in all regions of Japan, the U.S. and Europe. Our ultimate ambition is for a Nintendo Switch to be owned not just by every family, but by every single person.”
I can understand the idea, since the Switch relies heavily on multiplayer, especially couch co-op. You can have two or four people on the same couch all playing together at the same time with the handheld mode, or playing on the same TV. Still, the base console is retailing for around $300, so outfitting the entire family seems like a stretch.
Shigeru Miyamoto continued, “If consumers come to take it for granted that everybody has a Nintendo Switch, then we can create new and very Nintendo genres of play, and Nintendo Switch can have a life apart from smart devices and other video game systems.”
Sounds well and good, but that price tag is still a little rough, despite the system being admittedly great. We already have a new Mario and Zelda, and Metroid Prime 4 is on the way along with new Yoshi and Kirby games, so there is plenty to look forward to in the upcoming years of the Switch. Still, I'm going to need quite the price drop if I'm gonna get one for my mother.
