IGN recently interviewed Blizzard President J. Allen Brack about the Diablo Immortal release, the mobile Diablo title that fans were really, really hoping was going to be a Diablo 4 announcement for PC instead.
The company did not handle the announcement well, leading to a bunch of memes with the "do you guys not have phones?" line attached to them. See below to relive the anger.
Since then, they have tried to do some damage control, including this interview. An excerpt below has Brack explaining what they learned and what they'd do differently.
"A huge number of lessons. I think that one of the things that we failed to do was to really help articulate that we are a PC gaming company and that we’re going to continue to be a PC gaming company.
We started our journey in ye-olden times as a console company, and then we migrated to PC. And in the last few years, we’ve moved Diablo 3 to console, we’ve moved Overwatch to console, we’ve moved Diablo 3 to Switch. And those have been good things, that I think a lot of people have resonated with. But fundamentally our roots are PC, a strong PC game company, and that’s not going to change.
I think there’s a tendency to hear, or we didn’t do a good job of articulating ‘look this Diablo Immortal is a neat thing that we think we can do.’ Or we think that we can bring some of our franchises to the mobile platform and have them be cool, good, Blizzard-quality experiences."
Diablo Immortal's release date remains unannounced.
