| CARLSBAD, Calif. (October 13, 2020) – GUNNAR Optiks – the preeminent force and No. 1 in gaming glasses, and license partner Ubisoft, a leading creator, publisher and distributor of interactive entertainment and services, today announced the launch of the official Assassin's Creed® Valhalla gaming glasses. Based on one of GUNNAR's most popular gaming styles, the complete Enigma, Assassin's Creed® Valhalla Edition set comes with GUNNAR's Enigma frames including their patented Amber lens, which enhances player performance and blocks 65% of blue light, a branded glasses pouch, cleaning cloth and flat fold glasses case. Hot on the heels of its newest elite gaming offering Lightning Bolt 360, GUNNAR's Enigma, Assassin's Creed® Valhalla Edition delivers on the promise of offering gamers superior performance and protection against the short and long-term effects of digital eye strain and further supports their leadership position as #1 in gaming. "We couldn't be more excited for the launch of Enigma, Assassin's Creed® Valhalla Edition from Gunnar," commented Sarah Buzby, NCSA Consumer Products and Licensing VP. "Gunnar creates superior gaming eyewear, and we're proud to work closely with them on this launch. We can't wait for the product to get into fans' hands." The limited-edition Enigma, Assassin's Creed® Valhalla Edition glasses feature a sturdy nylon frame with custom Assassin's Creed Valhalla design taken directly from the game's viking themed universe. Players will enjoy anti-glare and smudge-resistant wide format lenses for optimal viewing and quality engineering features such as a sturdy rigid lens mount, curved nose rests and multi-barrel hinges. "Ubisoft has been a long-standing powerhouse in the gaming world and we're proud of this collaborative design, which we feel is a genuine brand extension of the video game experience," said GUNNAR Optiks, Director of Marketing Gaming and Brand, Georgina Petrie. "We know Assassin's Creed fans are a passionate group of gamers and that they will be losing themselves for many many hours exploring and virtually 'living' in this incredible viking world. Our part to play in their experience is simply to be there to help them play for longer, while protecting their eyes." Pioneering the standard for blue light protection with its "Blue Light Protection Factor™ (BLPF)," GUNNAR created a lens protection scale similar to SPF in sun protection. Enigma, Assassin's Creed® Valhalla Edition are available in the standard patented Amber Lens, blocking 65% of blue light (BLPF 65) and 100% of UV light. The glasses are also available to buy as sunglasses which block 90% of blue light and 100% UV as well as in prescription. GUNNAR's patented lens technology enhances visual focus at close range, blocks blue light and reduces dry eyes. Their wide range of gaming and computer glasses help combat the adverse effects of digital eye strain experienced by gamers who play for long periods of time. GUNNAR also offers a wide range of computer glasses, sunglasses, reading glasses and a range of blue light glasses for kids. GUNNAR glasses are also available in prescription. Enigma, Assassin's Creed® Valhalla Edition is available for purchase at GUNNAR.com starting at $79.99 Overclockers UK and Caseking.de for an MSRP of £67.99 and €69,90 respectively. It will also be available at the end of October on Amazon Europe. For more information on GUNNAR's premium lineup of gaming and computer glasses, visit GUNNAR.com, Twitter, Instagram and Facebook. For more information on Ubisoft and Assassin's Creed Valhalla, visit the Assassin's Creed website and follow them on Instagram, Facebook and Twitter. |
