Thunderful Publishing appoints Plan of Attack as their new global PR agency
Gothenburg, Sweden - November 2nd, 2020 - Thunderful Publishing, part of Thunderful Group AB, today announced that they have hired Plan of Attack Ltd as their new global PR agency to manage its communications across Europe and North America. Plan of Attack will be collaborating with Thunderful on consumer, trade and influencer communications for their product release slate in 2020 and 2021, including Source of Madness, Say No! More, Curious Expeditions 2 and other upcoming titles.
The brief encompasses creating tailored consumer and influencer media campaigns for each Thunderful IP, building individual development partner studio profiles and raising the corporate profile of Thunderful Publishing as it continues its growth as a key publisher in the indie market.
"When we met the Plan of Attack team, we immediately felt there was something there which is always a good sign," said Brjann Sigurgeirsson, CEO of Thunderful Group AB. "We then received their proposal, which truly demonstrated their intimate knowledge and understanding of who we are and where we are heading. We knew straight away that we had found the perfect partner to tell the Thunderful story moving forwards, it's going to be an exciting year ahead!"
"We've been big admirers of Thunderful for some time and with some heavy hitting releases that have really moved the needle in their respective genres, we jumped at the opportunity to work together," said Chris Clarke, Co-Founder and Creative Commander of Plan of Attack. "With an international team that spans across multiple time zones, we cannot wait to get started on this exciting partnership."
Plan of Attack have been operating global games communications for a wide variety of games developer, publishers and technology providers since its inception in 2013, with clients including Unity Technologies, Amazon Game Studios, Fatshark, Versus Evil, Drinkbox Studios, Housemarque, Double Eleven, Curve Digital, Team Meat, Sumo Digital, The Chinese Room and Yacht Club Games amongst many others.
About Thunderful Publishing Thunderful Publishing is a games publishing company, founded in Gothenburg, Sweden in 2017. Part of the Thunderful Group, which also includes development studios Zoink Games and Image & Form, and publisher Rising Star Games, Thunderful Publishing focuses on premium PC and console games for a worldwide audience and is the publisher behind award-winning games such as Steamworld Quest: Hand of Gilgamesh, Lonely Mountains: Downhill and Curious Expedition 2. https://www.thunderfulgames.com/
About Plan of Attack Plan of Attack is an international communications agency focused solely on the promotion of video games. Featuring a team of experienced communications specialists, former journalists and biz dev specialists, Plan of Attack has a firm understanding of what sells, how to sell it, who to sell it to, and when it's best to reach out to media and influencers. https://planofattack.biz/
